Thursday, March 10, 2011
Eating Healthy with the Hungry Caterpillar....
Eric Carle's The Very Hungry Caterpillar will serve as the centerpiece of a new "Eating Healthy. Growing Strong." campaign to help facilitate discussion between doctors and families about good eating habits for children. The Alliance for a Healthier Generation and the American Academy of Pediatrics joins with We Give Books to launch this campaign as part of the Alliance's mission to combat childhood obesity.
President Bill Clinton, whose William J. Clinton Foundation helped start the Alliance for a Healthier Generation along with the American Heart Association, said in a statement, "By joining with the American Academy of Pediatrics and the classic children's brand The Very Hungry Caterpillar, we are starting a dialogue between parents and doctors that will go beyond the waiting room." More than 17,500 pediatricians' offices will receive specially created editions of Carle's book, along with growth charts and handouts that encourage conversations between doctors and parents about what constitutes healthy eating (including tips that integrate the book, such as, "Talk about how when the caterpillar overeats, he gets a stomachache--so it is important to stop eating when you feel full").
We Give Books, a digital initiative from Penguin (publisher of The Very Hungry Caterpillar) and the Pearson Foundation will provide the materials for the campaign. In addition, whenever visitors to the We Give Books site read a digital book in its library, the Pearson Foundation will donate a brand-new book to a leading literacy group. "I'm so pleased that my caterpillar can help to promote healthy eating in the fight against childhood obesity," said Caterpillar creator Carle in a statement. "I hope The Very Hungry Caterpillar will be a happy reminder for children to grow healthy and spread their strong wings, like the butterfly in my book