Tuesday, December 14, 2010

Cool Idea: Penguinmobile 4 Sale

Last summer, Penguin's 75th anniversary celebration included a mobile version with a 2010 Mini Cooper SD that traveled across the country to literary and book events, where it gradually collected the dashboard autographs of 18 Penguin authors, including Garrison Keillor, William Kennedy, Geraldine Brooks, Michael Pollan, Sue Monk Kidd, Jan Karon, Rosanne Cash, Nathaniel Philbrick, TC Boyle and many more.

Now these literary wheels can be yours. The vehicle is being offered on AutoTrader.com for $30,000. Proceeds from the sale will be donated to the New York Public Library. Penguin said the price reflects the unusual background of the vehicle, its excellent condition and an option you won't find with other used cars: this Mini Cooper comes with the top 75 titles published by Penguin Books over the past 75 years.

"We priced the car at the top of the price range you would find for a used 2010 Mini Cooper on AutoTrader.com because of the special and unique nature of the vehicle," said John Fagan, v-p, director of marketing, at Penguin. “We'll consider all offers, but are obviously looking to get as much for the vehicle as possible as all the proceeds benefit the New York Public Library, one of New York City’s most treasured institutions."

Melanie Kovach, AutoTrader.com's general manager of private seller service and sales, added, "When Penguin approached us to assist them in finding a buyer for this unique vehicle and for this great cause--the New York Public Library--we immediately said 'yes.'

No comments: