Wednesday, February 23, 2011

Glare Issues?

A new Amazon Kindle commercial takes another shot at Apple's iPad and its glare issue, but SlashGear expressed reservations about the ongoing campaign: "You can't blame them though for really emphasizing glare as it may be the only thing it can still compete on. With all the new tablets coming on the market that can consume media and perform a whole slew of other tasks along with higher resolution displays for more comfortable viewing and reading, it's less and less likely that consumers would choose to buy a separate device just for reading. It will be interesting to see what happens, should an anti-glare display ever be implemented on an iPad or other tablet device."

TechCrunch observed that a noteworthy aspect of the commercial "is that all of the actors appear to be in their twenties and thirties, which shows that Amazon is clearly trying to target a younger demographic in the spot. And the tagline 'The Book Lives On,' appears to be a new one."

via Atlantic Monthly

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